Lobster and snow crab fishing is vital for Canada’s East Coast economy, but it presents a serious conservation issue. The North Atlantic Right Whale is endangered, with fewer than 350 remaining, and fishing gear entanglement is one of its biggest threats. Innovative solutions, like on-demand fishing gear, aim to reduce these entanglements by using a signal to release traps instead of having vertical lines in the water. Transitioning to this technology is essential for the whale’s survival, but it faces hurdles like high costs and regulatory delays.