PADI and Blancpain are working together to protect the oceans with their initiative called Adopt the Blue. This program empowers divers and dive centers to adopt important underwater sites like coral nurseries to help conserve marine ecosystems. Their goal is to establish 10,000 Adopt the Blue sites by 2030 as part of a larger plan to conserve 30% of the ocean. By engaging divers in citizen science, they aim to collect data that supports the management of Marine Protected Areas, which are essential for the health of ocean habitats and species.