Customer Types in the Diving Industry

The diving industry has three main types of customers: current customers, former customers, and future customers. Current customers are those actively purchasing diving products, whereas former customers have not made a purchase in the past year. Future customers are potential buyers who have yet to engage with the market. Within the diving community, retail consumers are crucial, as they buy products from dive shops and online. Wholesale customers, on the other hand, buy in bulk for resale, while trade consumers are dive professionals who may receive discounted prices for their gear, complicating the relationship between retail and wholesale markets.