Editorial – October 2024
The Dive Industry Association emphasizes the importance of timing in both personal and business contexts in the recreational diving industry. Time management is crucial for diving businesses to succeed, especially during trade shows, which are seen as part of an annual process rather than isolated events. As preparations for the upcoming diving season begin, businesses should plan thoroughly, focusing on pre-show, at-show, and post-show strategies. This proactive approach helps ensure they remain competitive by effectively marketing new products to coincide with the peak buying season for consumers.
