Is It Time to Pivot or Panic? What’s Really Going On?

In 2025, dive professionals face uncertainty with fluctuating prices and changing consumer behavior. Instead of panicking, divers should focus on fostering their existing communities through local dive events and creative pricing strategies that highlight quality instead of discounts. Engaging actively on social media is essential to keep the diving spirit alive. Instructors are encouraged to seek additional training and adapt to the industry’s shifts, emphasizing ongoing learning to help maintain strong connections with divers. Overall, it’s important to lead by example, encouraging participation in diving activities despite adverse conditions.