PADI is enhancing its 6,600 dive centers’ visibility by integrating with Google Things to do. This allows users to find and book diving experiences directly via Google Search, Maps, and Business Profiles, receiving millions of visits each month. The integration helps members gain a competitive edge by making it simpler for divers to discover and book their offerings. PADI emphasizes the need for its members to optimize their Google listings to take full advantage of this opportunity.