PADI, the largest scuba diving organization, is enhancing the reputation of its 6,600 Dive Centers and Resorts worldwide through media coverage. In 2024, PADI achieved over 10,000 media features globally, maintaining a strong presence in the scuba diving community. Their global public relations efforts highlight members in prestigious outlets, ensuring PADI remains a recognizable brand. This commitment to media and visibility helps position PADI members as leaders in adventure and ocean conservation.