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Seek Adventure. Save the Ocean. Together: A Scuba Diving Referral Campaign
PADI has launched a referral program called “Seek Adventure. Save the Ocean. Together.” to encourage current divers to bring friends and family for scuba certification courses. This campaign aims to increase divers’ skills and promote group diving experiences. Incentives, like free air fills and discounts on gear, reward divers for bringing in new students. The marketing toolkit provides resources in 15 languages, helping dive centers share this initiative effectively. Referring divers can earn a free PADI Club membership through the program.
