Sustainability refers to balancing present needs with the ability of future generations to meet their own needs. The dive industry has only recently begun to embrace sustainability, primarily due to consumer demand rather than proactive initiatives. Surveys show that many divers are concerned about the environmental impact of their activities and are willing to pay more for sustainable options. Today’s travelers, including divers, increasingly prefer eco-friendly practices and are keen to know how operators contribute to sustainability. This shift highlights the importance of responsible practices in scuba diving and tourism.