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Scuba News
October 22, 2025 by HAL
DEMA is looking for a new President and CEO. The current leader, Tom Ingram, is retiring in 2025. Under his leadership, DEMA has successfully grown the diving industry. They want a new leader with passion for diving and industry experience. Interested candidates can apply before November 24, 2025.
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October 20, 2025 by HAL
Tom Ingram will retire as head of DEMA in 2025. He led the Diving Equipment and Marketing Association since 2002. Under his leadership, DEMA evolved from a dive show to a trade group. Ingram helped the organization overcome challenges, including the COVID-19 pandemic. The DEMA Board is searching for his replacement to continue industry growth.
October 17, 2025 by HAL
Voting for the 2025 Wave Makers Award is now open! This award honors new diving professionals who have made an impact. DEMA members can vote until November 7, 2025. Your vote highlights rising leaders in the diving community. Log in to vote using your DEMA membership details.
October 15, 2025 by HAL
Tom Ingram, DEMA President and CEO, is retiring at the end of 2025. He has led DEMA for 23 years, helping the diving industry grow. Under his leadership, DEMA grew in research, marketing, and communication efforts. Ingram has worked hard to unite diverse stakeholders in diving. The Board will start searching for a new leader […]
October 9, 2025 by HAL
The Diving Community Champion Award recognizes businesses using diving for good. DEMA members are encouraged to vote for their favorite nominee. Voting ends on October 17, 2025. Each vote helps honor community efforts in the dive industry. Visit DEMA’s website for nominee details and voting instructions.
October 6, 2025 by HAL
Booking a free consultation about Prop 65 is available at DEMA Show. The Prop 65 law affects many diving manufacturers and retailers. This law ensures products sold in California meet safety standards. Consultations with experienced attorneys will help dive businesses understand risks. The DEMA Show is a key event for the diving industry.
DEMA is promoting the DIVE BOAT Act to help dive businesses. They created new campaign graphics for social media. These materials aim to raise awareness among the diving community. Sharing these graphics can support the effort in Congress. More information and downloads are available through DEMA.
October 3, 2025 by HAL
Jerry Beaty, a diving industry legend, has passed away. He contributed to scuba diving for nearly 40 years. Jerry was a well-known personality in dive magazines and served on the DEMA Board. His vibrant spirit and humor touched many lives. The diving community remembers him fondly and will miss his presence.
August 20, 2025 by HAL
DEMA’s Board of Directors will meet virtually on August 21, 2025. They will discuss how to support the diving industry in the coming year. The meeting will include voting on routine items to save time for important topics. They will review updates on lobbying efforts like the DIVE BOAT Act. There will also be talks […]
August 15, 2025 by HAL
DEMA has announced nominees for the 2026-2028 Board of Directors. These candidates come from various areas in the diving industry. They include experts from manufacturing, diver training, and dive travel. Members can also become write-in candidates for the election. Nominations must be submitted by September 8, 2025.
August 6, 2025 by HAL
DEMA has announced candidates for the 2026-2028 Board of Directors. This group includes experts from various diving industry areas. Members can also submit write-in candidates until September 8, 2025. Voting will occur from November 11, 2025, to January 26, 2026. Being a member ensures the right to vote and run for the board.
July 8, 2025 by HAL
DEMA is accepting nominations for the 2025 Wave Makers Award. This award honors newcomers in the diving industry who are making a difference. Nominations are open until August 4, 2025. Winners will be celebrated during the DEMA Show in Orlando on November 12, 2025. Check the DEMA website to learn more and submit your nomination.
May 20, 2025 by HAL
The DEMA Board of Directors will meet virtually on May 22, 2025. They plan to discuss how to best support the diving industry in the upcoming year. The meeting will include a vote on routine items and discussions on financial reviews and marketing strategies. Important topics will also cover ongoing lobbying efforts and future priorities […]
May 14, 2025 by HAL
Registration for the DEMA Show 2025 is now open and will take place from November 11–14 in Orlando, Florida. This annual event, organized by the Diving Equipment and Marketing Association, is for professionals in the diving and water sports industries. First-time non-member attendees can save $40, while DEMA Members can save up to $145. Special […]
March 16, 2025 by HAL
DEMA is working to inform US lawmakers about the Dive Boat Act. This act aims to protect small dive businesses from changes to the Small Passenger Vessel Act (SPVA), which have raised costs for dive operators. These changes have caused many dive shops to delay upgrades, cut staff, or even close down. DEMA proposes adjustments […]
February 5, 2025 by HAL
DEMA’s Certification Census Reports are essential for staying updated on diving industry insights. Subscriptions are available for both members and non-members, with options for detailed state-by-state data or quarterly summaries. Members receive their reports for free and can access historical data from the last five years if they subscribe by March 31st. Even previous subscribers […]
January 14, 2025 by HAL
DEMA has released detailed reports analyzing divers’ demographics and behaviors in four activity segments. The reports focus on Open Water Divers, Continuing Education Divers, Dive Equipment Buyers, and Dive Travel Buyers. They provide insights into age, income, family life stages, and shopping preferences based on data from over 7,000 divers. This information helps businesses understand […]
December 16, 2024 by HAL
Deep Blue Adventures had a fantastic year in 2024, highlighted by a successful DEMA Show. The event allowed for reconnecting with partners and exploring new dive travel trends. The company celebrated its 20th anniversary in the dive travel industry, showing their commitment to providing unforgettable experiences. Looking ahead to 2025, they plan to introduce new […]
Rescue X has extended the deadline for its Surface Rescue course discount until the end of January. This decision comes after strong interest in the course at the recent DEMA Show in Las Vegas. To teach the Surface Rescue course at a dive shop, instructors need to purchase a Rapid Extrication Board. Once this board […]
December 4, 2024 by HAL
Dream Weaver and Ocean First had a successful presence at the recent DEMA Trade Show in Las Vegas, serving various professionals in the dive industry. Key discussions focused on enhancing travel programs for dive centers, and they signed new partnerships for upcoming travel opportunities. Additionally, Ocean First promoted their TIDES science camp, which engages young […]
December 2, 2024 by HAL
The Grateful Diver team expressed gratitude for the success of the DEMA 2024 show in Las Vegas, thanking everyone who visited their booth. They highlighted the importance of DEMA as a celebration of passion for diving and marine conservation. Grateful Diver unveiled new gear designed for ocean lovers, emphasizing their commitment to protecting marine ecosystems. […]
November 26, 2024 by HAL
After the DEMA Show, you can maximize your experience by following a few key steps. First, express gratitude toward those you connected with, as this fosters positive relationships. Next, demonstrate integrity by following through on commitments made during the event. Sharing your experiences and insights gained at the show can inspire others and advance diving […]
SSI had a successful DEMA Show in Las Vegas, showcasing its leadership in scuba education. The event allowed SSI to connect with dive professionals and expand its global network. Attendees engaged with SSI’s innovative training system and ecology programs. SSI also presented new digital tools and eco-conscious initiatives to enhance the diving experience. The organization […]
November 25, 2024 by HAL
The 2024 DEMA Annual Report is now available online. This report highlights the activities of the DEMA Association over the past year. It provides valuable information for those interested in the diving industry and those who couldn’t attend the annual meeting. Accessing the report can be done through their website, where both reading and downloading […]
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