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Scuba News
January 21, 2025 by HAL
DEMA has released detailed reports analyzing the demographics of divers. The research studied over 7,000 scuba consumers who made purchases in the last three years. It focuses on four key segments: Open Water Divers, Continuing Education Divers, Dive Equipment Buyers, and Dive Travel Buyers. These insights help DEMA members understand their customers and improve marketing […]
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October 22, 2024 by HAL
Scuba diving is not becoming outdated, despite some opinions. Recent data reveals that 40% of divers globally are women, and 77% of certifications are issued to divers 39 years or younger. The sport is becoming more inclusive, with a significant number of young people entering the profession. Diving attracts people of all ages and remains […]
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