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Scuba News
October 27, 2025 by HAL
Dive industry professionals can make a difference in their careers. Living by design requires action and results, not defaults. A successful business is consumer-focused and solves problems for customers. To improve, adopt a five-point process: awareness, education, planning, action, and analysis. This approach leads to better outcomes and a thriving diving business.
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October 8, 2025 by HAL
Diving instructors are crucial for the scuba diving community. They teach people how to dive safely and provide necessary training. There are over 40 training agencies in the U.S. that certify these instructors. These instructors help create active divers and promote the sport. Their goal is to keep people diving for a lifetime, ensuring a […]
October 6, 2025 by HAL
The Dive Industry Association aims to improve the diving community. They focus on connecting buyers and sellers to foster business growth. The diving industry includes recreational, commercial, and scientific activities related to diving. It’s important to balance work and fun dives to grow the industry. Better businesses can create safer and more enjoyable experiences for […]
September 30, 2025 by HAL
A strong brand is important for dive shops to gain trust. Adobe Express helps create professional visuals easily. It keeps logos and colors consistent across all platforms. You can reuse old photos for new promotions quickly. Effective branding helps you stand out and will attract more customers.
August 18, 2025 by HAL
Understanding the diving industry helps professionals succeed better. Building a strong network aids business growth and safety. Every company should have a clear mission and purpose. Knowing your strengths helps you stand out in a crowded market. Marketing effectively connects buyers and sellers for more opportunities.
April 20, 2025 by HAL
Networking plays a crucial role in the scuba diving industry. Informal networks help businesses grow and adapt by connecting like-minded individuals. Successful trade shows and events depend on matching the needs of sellers and buyers within these networks. However, networks can fail if they do not innovate or analyze their effectiveness over time. To thrive, […]
March 15, 2025 by HAL
The diving industry has three main types of customers: current customers, former customers, and future customers. Current customers are those actively purchasing diving products, whereas former customers have not made a purchase in the past year. Future customers are potential buyers who have yet to engage with the market. Within the diving community, retail consumers […]
March 4, 2025 by HAL
Pro Dive International has opened new facilities at two top resorts in Cozumel, Mexico: Sunscape Sabor Cozumel and Dreams Cozumel Cape Resort & Spa. This expansion enhances their ability to provide high-quality diving experiences in the Caribbean. Divers can enjoy guided dives at famous sites like Palancar Reef, as well as PADI certification courses and […]
March 3, 2025 by HAL
Networking is a vital part of the diving community, helping divers connect over shared interests like underwater photography and wreck diving. While social networking is common, business networking focuses on professional relationships that benefit everyone involved. The Dive Industry Association aims to create a Global Diving Business Network to link buyers and sellers in the […]
February 23, 2025 by HAL
The February 2025 editorial highlights the common marketing challenges faced by businesses in the recreational diving industry. It emphasizes the importance of having a clear understanding of the business’s core focus, whether it be equipment, instruction, or travel. Proper strategic planning, beginning with a solid analysis of the business’s current situation, is essential for growth […]
January 26, 2025 by HAL
The diving industry includes all businesses related to diving, such as equipment sales, training, and travel. It consists of divers who participate for leisure and those who earn a living by diving, referred to as Dive Industry Professionals. Diving can be categorized into recreational activities like snorkeling and scuba diving, as well as trade professions. […]
January 25, 2025 by HAL
The January 2025 editorial highlights the importance of understanding career opportunities in the diving industry. The author shares personal experiences that helped shape his career, emphasizing that individuals need specific skills or professions to work in diving. Divers should not expect jobs merely for diving but must apply their skills in related fields. The Dive […]
December 16, 2024 by HAL
The December 2024 editorial emphasizes the importance of optimizing one’s scuba diving experience as divers age. The author, reflecting on personal diving experiences, notes that physical condition, equipment maintenance, and planning are critical to safe diving. He shares insights on working with professionals like physical therapists and nutritionists to create a health optimization plan for […]
In November, the dive industry faces challenges due to varied buyer and seller seasons. The peak purchasing times for diving gear depend on local consumer preferences and the broader market seasonality. Equipment suppliers often struggle to meet consumer demands due to misalignment with product availability and trade shows. There is a call for industry stakeholders […]
October 28, 2024 by HAL
Effective communication is critical for the recreational diving industry. It can help unify fragmented groups and improve understanding among divers with different needs. By focusing on common aspects, like the shared identity of all divers, the industry can work together better. This means maintaining ties while developing specialty areas, ensuring a vibrant diving community and […]
October 23, 2024 by HAL
St Croix Ultimate Bluewater Adventures is now open for business every day of the year. Although their website is temporarily down, you can check their Facebook and Instagram for updates. This is a busy time for booking diving trips, as many people are looking to travel for the holidays. They have a full schedule of […]
October 22, 2024 by HAL
The 2024 Winter Lionfish Throw Down is a tournament aimed at reducing the threat of lionfish to marine ecosystems in Florida. It runs from October 14, 2024, to December 31, 2024, and encourages lionfish hunting in Florida waters to maintain momentum after the summer. Many local dive shops and organizations are supporting the event to […]
Surf-fur has launched its Pro-Ambassador Program aimed at SCUBA divers who venture into cold water. This program is for professional divers who will represent Surf-fur’s high-performance gear while diving in various conditions. Ambassadors can share their diving experiences through social media and receive exclusive discounts on popular products like the Waterparka and SurfCheck Hoodie. The […]
October 16, 2024 by HAL
The Dive Industry Association emphasizes the importance of timing in both personal and business contexts in the recreational diving industry. Time management is crucial for diving businesses to succeed, especially during trade shows, which are seen as part of an annual process rather than isolated events. As preparations for the upcoming diving season begin, businesses […]
October 15, 2024 by HAL
Prescription dive masks are designed to help divers see clearly underwater. These custom-made masks allow individuals with vision problems, such as nearsightedness or astigmatism, to enjoy their underwater adventures without limitations. The company offers a variety of prescription options, including single vision and bifocal lenses. By improving vision, divers can fully appreciate the beauty of […]
October 14, 2024 by HAL
OCG Creative will exhibit at the 2024 DEMA Show in Las Vegas from November 19-22. They will be located at booth 6143, where they will showcase marketing solutions tailored for the scuba diving industry. Their services include website development, search engine optimization, and targeted advertising. OCG Creative will also offer exclusive discounts on their marketing […]
October 1, 2024 by HAL
Come and meet your diving buddies at the DEMA Show in Las Vegas from November 19 to 22, 2024. The Buddy Dive Resort team will be at booth 8051. They will share exciting updates about their resort and help you prepare for your next dive trip, especially in Bonaire. You can also learn about their […]
September 27, 2024 by HAL
To stay active in the scuba diving community, divers should engage locally after becoming certified. Joining a dive club is a great way to meet other divers and participate in various activities. It’s important to find a club that focuses on both socializing and diving opportunities. Other ways to stay active include volunteering with diving-related […]
September 24, 2024 by HAL
Margo Peyton is being inducted into the International Scuba Diving Hall of Fame for her significant contributions to the dive industry. As the founder of Family Dive Adventures and Kids Sea Camp, she has shaped family-friendly diving experiences and trained over 8,000 young divers, including those with special needs. Her work promotes connections between families […]
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