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Scuba News
November 12, 2024 by HAL
Fly & Sea Dive Adventures is hosting Dive Travel Seminars at the DEMA Show, offering valuable education for dive professionals. They will provide insights on how to improve dive travel programs and effective marketing strategies. Topics include successful marketing of dive travel, why to choose a wholesaler, and practical tips for diving retailers. All seminars […]
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October 14, 2024 by HAL
OCG Creative will exhibit at the 2024 DEMA Show in Las Vegas from November 19-22. They will be located at booth 6143, where they will showcase marketing solutions tailored for the scuba diving industry. Their services include website development, search engine optimization, and targeted advertising. OCG Creative will also offer exclusive discounts on their marketing […]
September 18, 2024 by HAL
The September 2024 editorial focuses on the importance of business advisors in the dive industry. Many small businesses in recreational diving are started by passionate individuals who may lack broader business knowledge. Successful entrepreneurship requires understanding various components of a business, not just relying on one skill. It emphasizes the need for marketing strategies to […]
September 17, 2024 by HAL
OCG Creative has launched a new website focused on digital marketing for the scuba diving industry. Their affordable packages, starting at $399 per month, aim to help dive shops and resorts grow their online presence. The team at OCG Creative consists of experienced divers who understand the unique challenges faced by diving businesses. Their services […]
February 13, 2024 by HAL
DEMA has initiated a research survey on dive retail advertising and marketing for retailers to participate in. The survey aims to reveal industry trends and benchmarking data. Respondents by March 4, 2024, can win prizes like a $100 gift card or a 2024 Silver-level Membership. Read the article
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