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Scuba News
July 24, 2024 by HAL
The latest edition of Scuba Diving Industry Magazine, out on July 30, will feature articles on trends in travel, retail, and training. One of the articles by Cathryn Castle Garcia discusses branding and marketing strategies for businesses in the scuba diving industry. Read the entire article at www.divenewswire.com
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April 4, 2024 by HAL
DEMA released the quarter 4, 2023 Diving Equipment Manufacturing Purchase Index (MPI) data, covering New Orders and Inventory in various diving equipment categories. The MPI data is aggregated by a third-party administrator, revealing trends as percentages where 50% indicates no change, below 50% shows contraction, and above 50% signifies expansion. The data is available in […]
January 4, 2024 by HAL
The State of The Dive Industry survey aims to provide benchmarking and industry trends for dive professionals. It analyzes certifications, travel, and gear sales, comparing results to previous years and forecasting for 2024. Results will be shared with stakeholders through Scubanomics to aid in strategic decision-making. The survey is a collaborative effort supported by various […]
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