DEMA Releases Full Detailed Analyses of Diving Customer Research

DEMA has released detailed reports analyzing the demographics of divers. The research studied over 7,000 scuba consumers who made purchases in the last three years. It focuses on four key segments: Open Water Divers, Continuing Education Divers, Dive Equipment Buyers, and Dive Travel Buyers. These insights help DEMA members understand their customers and improve marketing strategies. The reports detail factors like age, income, and family status, which influence buying behaviors in the diving community.