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Editorial – August 2024
The August 2024 editorial emphasizes the importance of being customer-centric in the diving industry. With over 8,000 businesses in recreational diving, it highlights the competitive market where customers can choose their diving programs, products, and services. A successful business needs to meet customer needs through effective marketing and product management. The editorial also notes the risk of over-tourism affecting popular dive locations, urging the industry to find sustainable solutions that benefit customers and the environment.
