PADI has launched a new global referral program called “Seek Adventure. Save the Ocean Together” to drive business for diving. This program encourages certified divers to recruit friends and family as new dive buddies. Participants can share a 15% discount link for the PADI Open Water eLearning course, which also rewards the referrer with a 30-day trial to PADI Club for extra discounts. This initiative aims to expand the diving community and promote ocean conservation through engagement and education.