PADI has partnered with Freshfield, a plant-based nutrition company, to promote ocean conservation. Freshfield will support PADI’s AWARE Foundation initiatives, which include protecting vulnerable marine species and participating in a global shark and ray census. This collaboration aims to raise awareness about ocean issues like overfishing and plastic pollution. Freshfield’s approach focuses on sustainability, offering alternatives to fish-based products to protect marine ecosystems. The partnership seeks to inspire divers to take action for positive change in ocean health.