Fly & Sea Dive Adventures is hosting a Dive Travel Business Course before the DEMA Show on November 18, 2024. This course will teach dive shop owners how to create and run a successful dive travel program. It includes interactive exercises and focuses on key topics like pricing, cash flow, and staff training. Participants can register for an additional marketing-focused session on the following days. The workshop aims to equip dive retailers to better serve their customers and enhance their travel offerings.