PADI has launched a global referral program called “Seek Adventure. Save the Ocean Together.” This initiative encourages certified divers to invite friends and family to dive, rewarding both parties with discounts and access to special benefits. PADI aims to grow its community of ocean lovers by offering a 15% discount on eLearning courses and a 30-day trial to PADI Club for successful referrals. The program supports PADI Dive Centers and Professionals by providing marketing toolkits to help share the joy of diving and promote conservation.