Insta360 has launched a social media campaign to support the PADI AWARE foundation, aiming to protect oceans. For every scuba diving-related Instagram post that uses the hashtag #Insta360Diving and tags @Insta360, the company will donate $5, up to $2500. This campaign coincides with the release of their new X4 360° camera, which enhances underwater filming capabilities. The initiative remains open until October 19, 2024, encouraging divers to showcase their underwater adventures.