DEMA Releases Full Detailed Analyses of Diving Customer Research

DEMA has released detailed reports analyzing divers’ demographics and behaviors in four activity segments. The reports focus on Open Water Divers, Continuing Education Divers, Dive Equipment Buyers, and Dive Travel Buyers. They provide insights into age, income, family life stages, and shopping preferences based on data from over 7,000 divers. This information helps businesses understand customer behaviors and develop better marketing strategies tailored to their target audience.