Breaking the ICE: How Dive Shops Can Work Together for Growth Through Collaboration

Dive shops can collectively enhance their growth and success through collaboration, as highlighted by the Ice Diving Weekend in Michigan. Working with other shops allows for shared expertise, expanded training for divers, and stronger industry relationships. Instead of seeing each other as competitors, dive shops can benefit from partnering on events, promoting each other’s offerings, and utilizing unique local dive sites. When dive centers join forces, it increases engagement and encourages divers to stay active in the sport, ultimately benefiting everyone involved.