Blue Horizon Solutions has teamed up with the American WaterSports Association (AWSA) to promote Paddle Sport Diving, a sport combining scuba diving and paddleboarding. This partnership aims to connect the diving and paddling communities and help dive businesses reach a broader market. AWSA has developed new diving equipment and training programs to support this crossover sport. The initiative includes opportunities such as a PaddleSport Diving Story Challenge and a presentation at the upcoming Scuba Show in Long Beach, California.