Ocean Wise’s Shoreline Cleanup program utilizes citizen science to collect litter data, which plays a crucial role in driving environmental policy and research. The data gathered helps identify pollution trends and influences laws like Canada’s single-use plastics ban. This information has also been used in important studies, showing the high prevalence of plastic litter on coastlines and its impact on wildlife. Through this community effort, Ocean Wise not only tackles ocean pollution but also empowers individuals to advocate for a healthier marine environment.