PADI launches global referral programme to drum up new dive business
PADI has launched a global referral program to encourage current divers to recruit friends and family. The “Seek Adventure; Save the Ocean Together” initiative offers a 15 percent discount on the Open Water eLearning course for new divers, while referring divers receive a 30-day trial of PADI Club membership. This membership provides various benefits, including discounts on other training and certification fees. The program is part of a broader marketing effort to engage divers and promote continued education through PADI’s Master Scuba Diver Challenge.
