Engaging visuals significantly impact online sales for scuba diving experiences. High-quality images help potential customers envision themselves diving, leading to better conversion rates. Starting July 1, 2025, PADI will require listings to have at least six images to improve customer engagement. The images should reflect the actual experience, showing real people enjoying diving activities and representing inclusivity. Choosing the right visuals and ensuring they are of high quality can make a dive shop stand out in the crowded market.